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Technical Guide: Copy-Paste JSON-LD

Law Firm Schema Markup: The Complete JSON-LD Guide

By Quantum Paradigm. Published July 7, 2026. Validated against schema.org specification

This guide provides validated, copy-paste JSON-LD templates for the two schema types that matter most for law firm AI visibility: LegalService at the firm level, and Attorney for individual attorney profile pages.

Before you DIY this: these templates are correct and free to use. In practice, most firms need this deployed across every practice-area and attorney page, kept in sync with real credentials and locations, and re-validated whenever content changes. Schema is one of seven steps in the full framework; on its own it rarely moves AI visibility. If you would rather have this maintained for you, that is what our Audit + Full Fix and Monthly Growth Plan cover.

Templates in this guide

  1. LegalService, for the firm
  2. Attorney, for individual attorney pages
  3. Supporting schema: Organization, BreadcrumbList, FAQPage
  4. How to validate and deploy

1. LegalService, for the Firm

{
  "@context": "https://schema.org",
  "@type": "LegalService",
  "name": "Your Firm Name",
  "description": "Full-service law firm practicing
    personal injury, family law, and business
    litigation, serving [area].",
  "areaServed": [
    {"@type": "City", "name": "City One"}
  ],
  "address": {
    "@type": "PostalAddress",
    "addressLocality": "City",
    "addressRegion": "State/Region",
    "addressCountry": "US"
  },
  "telephone": "+1 000-000-0000"
}

2. Attorney, for Individual Attorney Pages

{
  "@context": "https://schema.org",
  "@type": "Attorney",
  "name": "Attorney Full Name",
  "worksFor": {
    "@type": "LegalService",
    "name": "Your Firm Name"
  },
  "description": "Personal injury attorney admitted
    to the [State] Bar in [year], handling
    car accident and workplace injury cases.",
  "areaServed": [
    {"@type": "City", "name": "City One"}
  ]
}

3. Supporting Schema: Organization, BreadcrumbList, FAQPage

Organization (homepage)

{
  "@context": "https://schema.org",
  "@type": "Organization",
  "name": "Your Firm Name",
  "url": "https://yourfirm.com",
  "logo": "https://yourfirm.com/logo.png"
}

BreadcrumbList (every inner page)

{
  "@context": "https://schema.org",
  "@type": "BreadcrumbList",
  "itemListElement": [
    {"@type": "ListItem", "position": 1,
     "name": "Home", "item": "https://yourfirm.com/"},
    {"@type": "ListItem", "position": 2,
     "name": "Page Name",
     "item": "https://yourfirm.com/page/"}
  ]
}

FAQPage (pages with genuine Q&A content)

{
  "@context": "https://schema.org",
  "@type": "FAQPage",
  "mainEntity": [
    {"@type": "Question",
     "name": "Your question here?",
     "acceptedAnswer": {"@type": "Answer",
       "text": "A direct, complete answer."}}
  ]
}

Per current schema guidance, FAQPage markup is primarily a GEO and AI Overview signal rather than a guaranteed rich-result feature in Google, still worth deploying for AI-answer visibility, but not the only schema priority on a page.

4. How to Validate and Deploy

  1. Place the JSON-LD inside a <script type="application/ld+json"> tag in the page <head>.
  2. Validate at validator.schema.org, confirming zero errors.
  3. Test in Google's Rich Results Test.
  4. Combine multiple schema types on one page using a single @graph array.
  5. Re-validate after every content update, bar renewal, or new attorney hire.

Want this implemented correctly, site-wide?

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This guide is a companion to the complete 2026 guide to AI search optimization for law firms. See also: how ChatGPT chooses attorneys, the death of traditional legal SEO, personal injury firms.

Source: Schema.org vocabulary specification. Validation tools: validator.schema.org, Google Rich Results Test.