AI Search Optimization · Cyber Security · SaaS · IT Services — USA · UK · Australia

AI Is Building Your Buyer's Shortlist — and Your Company Is Invisible.

51% of B2B software buyers now start vendor research in an AI chatbot, not Google (G2, 2026). When they ask for a security vendor, a platform, or a managed IT provider — the companies AI cites win the deal before you even know it exists.

We audit only 3 companies per month. 2 spots remaining this month.

This is the moment we engineer: when a buyer asks AI who to shortlist, your company is the cited name. (Illustrative — examples shown.)

Select your company type to see what's specifically broken — and exactly how we fix it

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Cyber Security

CISOs ask ChatGPT "top MSSP for healthcare compliance" before any analyst call. If AI doesn't cite your firm, you never enter the evaluation.

MSSPPen TestingSOC / MDRGRC
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SaaS Companies

Buyers prompt AI for "best [your category] software" and get a three-vendor shortlist in seconds. 69% end up choosing differently because of it (G2, 2026).

B2B SaaSVertical SaaSPLGEnterprise
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MSPs & IT Services

Business owners ask AI "managed IT provider for law firms near me" before requesting a single quote. If you're not the cited answer, a competitor is.

MSPIT SupportConsultancyIntegrator
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Cyber Security Firms & MSSPs

When a CISO Asks AI "Who Should We Trust?" — Is Your Firm the Answer?

Security is bought on trust, and trust research now starts in AI. A security lead types "best penetration testing firm for fintech" or "top MDR provider for a 500-seat company" into ChatGPT — and gets a shortlist. Firms that aren't cited never get the RFP.

The firms AI recommends aren't the most capable — they're the ones whose websites are structured for AI to read and trust: Service and Organization schema, certifications marked up as entity signals (SOC 2, ISO 27001, CREST), capability pages AI can extract instead of PDF datasheets it can't. A fixable technical problem.

MSSP / MDR Penetration Testing SOC-as-a-Service GRC & Compliance Incident Response

"Best MSSP for healthcare compliance in the US"

GPT
Competitor Security Firm A
24/7 SOC · HIPAA-aligned · MDR
Cited
P
Competitor MSSP B
SOC 2 Type II · Healthcare clients
Cited
?
Your Firm
Not found in AI results
Missing

What a security buyer sees today when they ask AI who to shortlist.

✕ Before — what we find at most security firms
  • No Service or Organization schema describing what the firm actually does
  • AI crawlers (GPTBot, ChatGPT-User, PerplexityBot) blocked in robots.txt — often by the firm's own security posture
  • Capabilities locked inside PDF datasheets and gated whitepapers AI cannot extract
  • Certifications and accreditations (SOC 2, ISO 27001, CREST) mentioned in passing — not marked up as entity signals
  • No presence on the directories and review platforms AI engines treat as authoritative for security vendors
✓ After 30 days — what it looks like
  • Firm appears in ChatGPT answers for niche, high-intent queries in its specialty and compliance domain
  • Google AI Overviews cite the firm for service-plus-industry queries
  • Perplexity references the firm's threat research and educational content
  • Certifications structured as machine-readable trust signals per market (SOC 2 / Cyber Essentials / Essential Eight)
  • Inbound RFPs and audit requests from buyers who found the firm through AI
SaaS Companies

Your Category Shortlist Is Now Written by AI — Before Your SDR Ever Calls.

Buyers prompt AI with "best project management software for construction teams" or "[category leader] alternatives for mid-market" and get an instant canvas of three to five vendors. G2's 2026 research found 69% of buyers chose a different vendor than planned because of AI chatbot guidance — and one in three bought from a vendor they had never heard of before.

That's the opportunity: AI answers are the rare channel where an unknown product can leapfrog category leaders. It requires SoftwareApplication schema, an llms.txt file, AI-extractable pricing and comparison pages, and a deliberate presence on the review platforms AI engines cite most.

B2B SaaS Vertical SaaS DevTools Fintech HR Tech MarTech

"Top field service software for HVAC companies"

GPT
Competitor Platform A
Scheduling · Dispatch · Verified reviews
Cited
P
Competitor Platform B
Mid-market favorite · Strong G2 profile
Cited
?
Your Product
Not found in AI results
Missing

The shortlist a buyer sees before they ever reach your website.

✕ Before — what we find at most SaaS companies
  • No SoftwareApplication or Product schema — AI cannot parse features, pricing tiers, or integrations
  • No llms.txt — no curated map telling AI engines what the product is and who it serves
  • Comparison and alternative pages missing — conceding the highest-intent AI queries to competitors
  • Docs and pricing behind JavaScript or gates that AI crawlers cannot render
  • Thin or unmanaged presence on the review platforms AI engines cite for software queries
✓ After 30 days — what it looks like
  • Product appears in ChatGPT category and use-case shortlists it was previously absent from
  • Google AI Overviews cite the product for "best X for Y" queries in its niche
  • Perplexity references the product's docs, comparisons, and integration guides
  • Alternative-to pages capture buyers actively evaluating category leaders
  • AI-sourced signups and demo requests become a tracked, growing channel
MSPs & IT Services Firms

Businesses Ask AI for an IT Provider Before They Request a Single Quote.

Managed services is a local, trust-driven purchase — exactly the kind of decision buyers now hand to AI. An operations director types "managed IT provider for law firms in Manchester" or "IT support company for medical practices near me" and calls whoever AI names. No comparison shopping. No tender.

Most MSP websites are built for humans, not AI: no ProfessionalService or LocalBusiness schema, no areaServed markup, generic "IT solutions" copy instead of the industry-specific service pages AI needs to match a provider to a niche query. The best-structured local MSP wins the citation — regardless of size.

Managed Services IT Support Cloud Migration IT Consultancy Systems Integration

"Recommend a managed IT provider for law firms in Sydney"

GPT
Competitor MSP A
Legal sector IT · ISO 27001 · Sydney CBD
Cited
P
Competitor MSP B
24/7 helpdesk · Practice management support
Cited
?
Your Firm
Not found in AI results
Missing

What a business owner sees when they ask AI for an IT provider in their city.

✕ Before — what we find at most MSPs
  • No ProfessionalService or LocalBusiness schema — AI cannot place the firm geographically
  • No areaServed markup for the cities and regions the firm actually covers
  • One generic "services" page instead of the industry-specific pages AI matches to niche queries
  • Google Business Profile incomplete or inconsistent with website entity data
  • No verified presence in the B2B directories AI engines cite for local service providers
✓ After 30 days — what it looks like
  • Firm appears in ChatGPT answers for industry-plus-city IT service queries
  • Google AI Overviews recommend the firm for managed services in its coverage area
  • Perplexity cites the firm's industry guides and service pages
  • Consistent entity data across website, Google Business Profile, and directories
  • Inbound enquiries from buyers who chose the firm before contacting anyone else
51%of B2B software buyers now start vendor research in an AI chatbot, not Google (G2, 2026)
69%chose a different vendor than they planned to — based on AI chatbot guidance (G2, 2026)
1 in 3bought from a vendor they had never heard of before AI recommended it (G2, 2026)
−25%traditional search volume by 2026 as buyers shift to AI answers (Gartner)

Sources: G2, "The Answer Economy" — survey of 1,076 B2B software buyers and decision-makers, March 2026 · Gartner press release, February 19, 2024.

The Core Problem

How B2B Buyers Find Vendors Has Already Changed — the Data Is In

This is no longer a prediction. G2's March 2026 survey of 1,076 B2B decision-makers shows AI chatbots are now where vendor research starts — and where shortlists get written. Gartner projects traditional search volume down 25% by 2026, and organic search traffic down 50% or more by 2028 as buyers embrace AI-powered search.

  • Buyers who start vendor research in an AI chatbot
    51%
  • Buyers who rely on AI chatbots for software research
    71%
  • Buyers who switched vendors due to AI guidance
    69%
  • Traditional search volume by 2026 (projected)
    −25%

G2, The Answer Economy (March 2026, n=1,076) · Gartner (February 2024).

G2's Chief Innovation Officer calls it the third great compression of the buyer journey: directories compressed the market into a book, Google compressed it into a page of results — and AI now compresses it into a single answer.

— Paraphrasing Tim Sanders, Chief Innovation Officer, G2 (2026)
✕ Before — what AI finds at most tech companies
  • No schema markup telling AI what you sell, who you serve, and where
  • AI crawlers blocked in robots.txt — bots cannot read your site at all
  • Capability and product pages written as marketing prose — AI cannot extract facts
  • Certifications, integrations, and proof points not structured as entity signals
  • No llms.txt, no managed presence on the sources AI engines cite
✓ After 30 days — what it looks like
  • Company appears in ChatGPT answers for its category and niche queries
  • Google AI Overviews cite the company for high-intent commercial searches
  • Perplexity references the company's content as an authoritative source
  • Entity data consistent across website, directories, and review platforms
  • AI-sourced pipeline becomes a measurable, reported channel
  • 01

    The vendor AI cites isn't the best — it's the best-structured

    AI engines recommend the most citation-worthy, machine-readable source for a query — not the biggest brand. One in three buyers now purchase from vendors they had never heard of (G2, 2026). That vendor can be you.

  • 02

    Your SEO pipeline is quietly shrinking

    Gartner projects organic search traffic will fall by 50% or more by 2028 as buyers embrace AI-powered search. The demand isn't disappearing — it's moving to a channel most tech companies haven't instrumented.

  • 03

    Citation history compounds — every month of delay widens the gap

    AI engines build on what they have already cited. A competitor appearing in AI answers for six months accumulates an authority advantage that gets progressively harder to close. Earlier is structurally better.

What You Actually Get

We Don't Sell "GEO" or "LLMO" — We Sell Qualified Pipeline

Six outcomes your company gets. In plain language.

📈

More qualified inbound

When your company appears in ChatGPT and Google AI answers, buyers arrive pre-sold — they contact you having already shortlisted you.

🤖

Appear in Google AI Overviews

Your company and offering appear at the very top of Google — above every listing — when buyers search your category in your markets.

💬

ChatGPT shortlists you

When a buyer asks ChatGPT who to consider in your category, your company is on the canvas — not just your competitors.

🏆

Outrank category leaders

AI answers reward structure over size. Niche vendors with precise entity signals consistently beat bigger brands for specific, high-intent queries.

📊

Know it's working

Monthly AI share-of-voice reports: which prompts you appear for, how often, and against which competitors. Real numbers, no agency buzzwords.

Results in 30 days

Not 6 months. Technical fixes take effect within 2–4 weeks. Measurable AI visibility changes within 30 days of going live.

How It Works

Simple Process. No Long Contracts. Results in 30 Days.

STEP 01

Free Audit (no obligation)

Fill in the short form below. We test whether your company appears in ChatGPT, Perplexity, and Google AI for the queries your buyers actually use — in the US, UK, and Australian markets you sell to.

✓ Free. 60 seconds to request.

STEP 02

We show you exactly what's missing

A 30-minute call where we show your actual AI visibility score, which competitors are being cited instead, and precisely which technical fixes close the gap.

✓ No jargon. Plain language.

STEP 03

You decide — zero pressure

You choose whether you want us to fix it. If your team wants to implement in-house, the report tells them how. We're here if you want it done for you.

✓ Your choice. Your timeline.

STEP 04

Buyers start citing you back

With fixes in place, your company begins appearing in AI answers within 30 days. More AI citations = more buyers who arrive already convinced.

✓ Measurable within 30 days.

Pricing

No Hidden Fees. No Lock-In Contracts. No Agency Fluff.

Final pricing depends on company size, product lines, and target markets. Short scoping call required before payment. Pricing in USD — GBP and AUD invoicing available.

Tier 1

AI Visibility Audit

Find out exactly where your company stands in AI search across your markets — and exactly what's stopping it from being cited.

$500–1,500

One-time · Delivered in 5–7 days


  • Does ChatGPT cite you for category queries? (we test)
  • Does Google AI recommend you in US / UK / AU? (we test)
  • What's technically missing from your website
  • How 3 competitors compare to you in AI answers
  • 30-minute findings call in plain language
  • Fixes not included
  • Monthly plan not included
Request Free Audit →
⭐ Most Popular

Tier 2

Monthly Growth Plan

For companies serious about owning their category's AI answers every month — as engines, models, and competitors change.

$1,500–4,000

Per month · Cancel anytime with 30 days notice


  • Everything in the Full Fix (Tier 3) included
  • Monthly AI share-of-voice report vs. named competitors
  • 2 AI-optimized authority articles per month
  • Ongoing schema, llms.txt, and entity maintenance
  • We adapt your setup as AI engines change
  • Direct line to your dedicated AI search specialist
Start the Plan →

Tier 3

Audit + Full Fix

For teams that want a one-time implementation. We do everything — measurable results in 30 days.

$2,500–7,500

One-time · All fixes done within 2–4 weeks


  • Everything in the Audit
  • We implement the schema that makes AI read your company
  • We fix the technical errors blocking AI bots — safely
  • We restructure up to 10 product/service pages for AI extraction
  • llms.txt, entity, and directory verification per market
  • 30-day AI visibility check after going live
  • Monthly plan not included
Get the Full Fix →

Final pricing depends on company size, number of products or service lines, and target markets. Short scoping call required before payment.

Questions

Questions, Answered Honestly

AI engines synthesize answers from structured, crawlable, citation-worthy sources. Most B2B tech websites lack the Service and Organization schema, AI crawler access, llms.txt file, and extractable capability pages that AI engines need to recommend a vendor with confidence. In most cases the fix is technical and structural — not a brand problem.
Yes. The underlying mechanism — schema markup, AI bot access, structured extractable content, and presence on the sources AI engines trust — applies to all three. The schema types and query patterns differ: security firms are cited for trust and compliance queries, SaaS products for category and alternative queries, MSPs for local and industry-specific service queries. The process and 30-day timeline are the same.
Traditional SEO optimizes for ranked links. GEO (Generative Engine Optimization) optimizes for being cited inside AI-generated answers — which requires entity clarity, schema density, llms.txt, extractable content structure, and presence on the review platforms and directories AI engines treat as authoritative. Your existing SEO is a foundation, not a substitute: we build the layer on top that makes AI engines cite you. We work alongside in-house teams routinely.
The technical requirements are global — the same schema standards, bot permissions, and content structure apply everywhere. What differs is the trust vocabulary AI engines associate with credibility in each market: SOC 2 and HIPAA in the US, Cyber Essentials and GDPR in the UK, the Essential Eight and ISM in Australia. We structure your entity signals and content per market, with areaServed markup covering all three.
This comes up with almost every security firm we talk to. Allowing identified AI crawlers (GPTBot, PerplexityBot, Google-Extended) on your public marketing pages is a robots.txt scoping decision — it does not touch your application, client portals, or anything behind authentication. We configure crawler access narrowly, to public content only, and document exactly what was changed so your security team can review it.
Yes — especially for specific, high-intent queries. AI engines reward the best-structured, most citation-worthy source for a given question, not the biggest brand. G2's 2026 research found one in three buyers purchased from a vendor they had never heard of before AI recommended it. A niche vendor with precise entity signals consistently appears for industry-specific and use-case queries where category leaders are generic.
We track a defined set of buyer prompts — your category, use-case, and market queries — across ChatGPT, Perplexity, and Google AI Overviews, and report how often you appear, in what position, and against which competitors. It's an AI share-of-voice number you can watch move month over month. No vanity metrics, no screenshots-as-proof.
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Find Out If AI Cites Your Company When Buyers Ask Who to Shortlist

  • Does ChatGPT cite your company for your category queries?
  • Does Google AI recommend you in the US, UK, and Australia?
  • Which competitors are being cited instead — and why
  • The exact technical fixes that will get you into AI answers
  • Delivered in a 30-minute call. Plain language. No jargon. No pressure.
⚠ Only 3 companies audited per month. 2 spots remaining. If you've been thinking about this, now is the time.

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